The Jess & Alexis love story.
ALEXIS KRAUSS & JESSICA ASSAF MET IN 2014 ON THE DAY AFTER VALENTINE'S DAY IN BROOKLYN, NEW YORK, AFTER ALEXIS READ AN ARTICLE ABOUT PLASTIC MICRO-BEADS IN EXFOLIANTS.
Alexis (a teacher-turned-one half of Sleigh Bells,) called her best friend at Fair Trade USA, who told her about an organic skincare company in her neighborhood making products with 5 ingredients or less. She immediately contacted the company and asked for product samples. Jessica (a beauy activist-turned-entrepreneur,) responded, and met Alexis at a coffee shop that was 2 blocks from both of their apartments. To say it was fate is an understatement.
Long story short, Jessica invited Alexis back to her place and they talked for hours about the scary state of cosmetic safety. They were determined to create a movement to demand better beauty standards and to promote the safest, highest-performing, and most affordable products on the market.
A few weeks later, they launched this website.
Alexis Krauss is the front-woman of the band, Sleigh Bells. She is a passionate environmentalist with a background in human rights and teaching. Alexis studied International Studies at Marymount Manhattan College, and then received New York State certificates for elementary and bilingual education at Pace University. After completing Teach for America, and meeting her bandmate Derek Miller, she began her career as a full-time musician. She is now using her public platform to transform the beauty industry.
Jessica Assaf is a longtime beauty activist with ten years of experience in the industry. She has organized events, protests and direct-actions that have influenced companies like OPI and Johnson & Johnson to remove potentially toxic chemicals from their products. Jessica has also worked for many conscious skincare and cosmetic companies. She studied Public Health, Documentary Film, and Social Activism at New York University and received her MBA at Harvard Business School. While at HBS, she founded RAW IS EVERYTHING, the first line of single-ingredient skincare.